Springwatch host Michaela Strachan has become the latest presenter accused of "mocking" Holly Willoughby by viewers.
Fans claimed the television presenter, 57, made a subtle dig at the This Morning star during the nature show.
It comes after Holly addressed Phillip Schofield's departure from the ITV show after 21 years following his admission of an affair with a younger colleague.
Holly returned to This Morning on Monday for the first time since Phil's exit.
She started the show by making a public statement as she said: "Right, deep breath. Firstly, are you ok? I hope so. It feels very strange indeed sitting here without Phil.
"I imagine that you might have been feeling a lot like I have – shaken, troubled, let down, worried for the wellbeing of people on all sides of what’s been going on and full of questions.
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"You me and all of us at This Morning gave our love and support to someone who was not telling the truth, who acted in a way that they themselves felt that they had to resign from ITV and step down from a career that they loved. That is a lot to process."
Later that day, fans compared Holly's speech to Michaela's words on Springwatch.
Speaking to the camera, Michaela said: "Everyone was on the edge of their seats watching that, how is everyone feeling?
"There is a lot to process isn't there? Emotions are all over the place."
As she presented alongside Chris Packham, Michaela continued to narrate a clip of a fox stealing a blackbird chick from its nest.
Yet many viewers were distracted as they notice similarities between the two speeches.
"Did Michaela just do a Holly Willoughby with ‘How’s everyone feeling? It’s a lot to process’?," one viewer commented.
Another added: "Michela Strachan trolling Holly Willoughby on #springwatch was easily the highlight of today."
"@BBCSpringwatch#michaela using the how you feeling, a lot to process analogy much better and much more relatable than #Holly#thismorning#foxgetsblackbird#fox#blackbird#circleoflife," someone else said.
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A fourth asked: "Was @michaelastracha having a dig at Holly Willoughby with that "is everyone okay?" comment. I like to think she was #SpringWatch."
Michaela hasn't been the only celeb to be accused of mocking Holly, as Amanda Holden appeared to take a more obvious swipe at the This Morning star on social media.
Taking aim at Holly's statement, Amanda - who has not shied away from her feelings on This Morning and it's presenters in the past - directly mocked Holly in her latest Instagram post.
Showing off an all-white jumpsuit, Amanda asked to camera: "Hello! It is Tuesday, are you okay?"
The introduction bore a very obvious resemblance to the one Holly gave when she returned to This Morning after a two week break following the Phillip Schofield scandal.