The annual Spotify Wrapped report has reaffirmed what many already knew: 2024 was a year where women reigned supreme in the music industry.
Leading the list of the most-streamed artists at the global level is none other than Taylor Swift, whose extraordinary year has solidified her as one of the most influential figures in the world of entertainment.
With over 26.6 billion streams, Swift not only topped global rankings but also set new standards for music consumption. Her album 'The Tortured Poets Department,' released on April 19, 2024, became the year's most-streamed album.
Her 11th studio album was expanded into a double edition titled 'The Anthology' just hours after its debut. Tracks like 'Fortnight,' a collaboration with Post Malone, and 'I Can Do It with a Broken Heart' have become modern anthems.
But Swift's influence extended beyond the digital realm this year. Her 'Eras Tour,' which began in March 2023 and concludes on December 8, 2024, became the most lucrative in history, surpassing $1 billion in revenue. Each performance averaged 72,000 attendees, cementing her status as a live music powerhouse.
Adding to the tour's success, Swift introduced innovative elements during its European leg, unveiling 'The Tortured Poets Department' as a new era. This audiovisual show explored themes of emotional depth and gothic aesthetics, further driving streams for her latest album.
Other women shaping the 2024 music scene
Swift isn't the only woman to leave a significant mark on 2024. Billie Eilish and Sabrina Carpenter also made waves in the industry.
The latter, the breakout artist of the year, achieved a global milestone with her song 'Espresso,' the most-streamed track worldwide, amassing over 1.6 billion streams. Meanwhile, Latin music icon Karol G maintained her dominance with her hit album 'MAÑANA SERÁ BONITO,' which ranked as the fourth most-streamed album globally.
Billie Eilish followed closely behind Swift with her critically acclaimed album 'HIT ME HARD AND SOFT.' This second-place achievement has positioned her as a strong contender for multiple Grammy Awards at the upcoming ceremony, thanks to the album's widespread praise from both fans and critics.
In addition to celebrating this year's top artists, Spotify Wrapped introduced exciting new features for users, such as "Your Music Evolution," which allows listeners to track how their music habits have evolved throughout the year, delivering a more personalized and immersive experience.
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