Colorado football coach Deion Sanders has been named Sports Illustrated’s Sportsperson of the Year for 2023. Below are links to each story related to the announcement.
Deion Sanders Is SI’s 2023 Sportsperson of the Year
In less than a year, Coach Prime has not only transformed a moribund Colorado football program. He’s also breathed fresh life into the campus and transformed a community.
Order the SI 2023 Sportsperson of the Year issue here.
Deion Sanders Is an Inspiration for Every Athlete—Including LeBron James
Three-time Sportsperson of the Year LeBron James shares how Sanders has affected him inside and outside of athletics.
Deion Sanders Was Jerry Rice’s Hated Rival—and Invaluable Teammate
The NFL’s all-time receiving leader explains how Sanders motivated him as an opponent, and later as a teammate and friend.
Deion Sanders’s Best Skill Isn’t Related to Sports—It’s About Building Relationships
Coach Prime’s longtime manager has seen how the Hall of Famer can connect with just about anyone, and how he’s made the most of that ability.
Gallery: Every SI Sportsperson of the Year, From 1954 to 2023
From Deion Sanders to Roger Bannister, here is every winner of Sportsperson of the Year—including Muhammad Ali, Arthur Ashe, Michael Jordan, Billie Jean King and more.