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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Mike D. Sykes, II

SPECIAL DELIVERY: The Lost & Found Air Jordan 1 is beautiful…but it’s also a bit of a slap in the face from Nike

The Lost & Found Air Jordan 1 is going to go down as the sneaker of the year for a whole lot of people.

And, honestly, it’s hard to argue against it. It is a beautiful shoe that serves as a love letter to the way sneakers used to be. The shoe is intentionally distressed — it looks like it’s been sitting in the basement of some old Mom & Pop sneaker shop just waiting to be found and loved. The details are incredible.

It’s also a Chicago Air Jordan 1, which is one of the greatest sneakers of all time. It’s tough to make an argument against it.

But if you were to make one, you could start by arguing about how it’s a slap in the face to the very story that it’s trying to tell.

A lot of those same Mom & Pop shops Nike is paying homage to don’t exist anymore. Nike’s direct-to-consumer strategy is the reason why in many cases.

Sykes and the Special Delivery crew connect all the dots on this latest episode of SD. Tap in!

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