At the end of last year, Aldi sent shoppers into a frenzy as it stocked the popular Prime energy drink in stores for £1.99. The drink, which was created by YouTube sensations KSI and Logan Paul, was quickly stripped from shelves - despite Aldi's three bottles per person policy.
ASDA also sold the drink for £2. Prime didn't stay on ASDA's shelves for long either, and many parents took to social media to complain about how difficult it was to find.
The Prime drink is now proving so popular, it's being sold for well over its recommended retail price (RRP) online and in corner shops. Now Prime is in stock in some Spar stores, and shoppers have been left 'horrified' by how much it costs.
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The Grocer reports a poll carried out by Prime Tracker UK, which attracted nearly 5,000 responses. It found that 44.1% of Spar shoppers had seen or paid over the £2.99 RRP per bottle.
One Twitter complaint read: “Saw a Spar selling it for 5.99 on here. Madness to think people are getting finessed for a drink that costs £2 in Asda.” Another said: “I asked my local if they were able to bring the price down. They said ‘it’s on the system’ and can’t change.”
Tom Bastable, developer of the Prime Tracker app, told The Grocer that of the stores reported as being over the rsp, the average price sat at £11 per bottle, with the highest reaching £18.
In response to the complaints, Spar said: “We are working closely with our network of Spar UK owned stores and independent retailers to ensure fans can get their hands on Prime drinks and investigating reports of increased pricing. Customers are advised to contact their local stores for more info on stock.”
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