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Liverpool Echo
Liverpool Echo
Entertainment
Jess Flaherty

Southport fashion brand launches new line 'obsessed' shoppers can't get enough of

A popular local fashion brand has launched an entirely new line - and it's already selling fast.

The Nuevo Edit was founded in Southport in the summer of 2020 by two best friends, Francesca, 27, and Laura, 29, who decided to venture into new career territory after becoming concerned about redundancy in the wake of the coronavirus pandemic. The brand's minimalist collections of fashion staples sell out every season.

Proving the brand is here to stay, The Nuevo Edit continues to grow in popularity week by week, with shoppers keen get their hands on its on-trend, yet timeless, pieces. It's already amassed nearly 10K followers on Instagram.

READ MORE: Primark's £40 trench coat that looks just like £695 designer version

Now, the friends have curated a new line of stylish attire in time for spring. The range of brightly coloured items is already making waves among social media users, with comments dubbing the items "gorgeous", "stunning" and "amazing".

After unveiling a photo showcasing the new collection hanging on a simple, minimalist white rail, comments from excited shoppers rolled in. Zara said: "Obsessed this collection may just be my fave yet!!!"

Fashion influencer Katie Penny said: "Every single piece is amazing loving all the bright colours!!" Judith said: "UNREAL". Liv added: "Obsessed with everything".

Speaking to the ECHO, co-founder Laura said: "We’ve worked really hard to put together our SS22 collection by using the feedback we’ve received from our customers. We’ve introduced a pop of colour to our collection of classic neutrals, which we are loving.

"Every piece in the collection can be worn all year round and can be styled up, or dressed down giving our customers endless outfit possibilities. We’ve been thrilled with the response so far from our customers and fashion influencers, it’s honestly been incredible. We’re so excited for what the future holds."

You can shop items by The Nuevo Edit by clicking here.

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