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Benzinga
Benzinga
Technology
Anusuya Lahiri

Sony Merges Anime Offerings

Sony Crunchyroll Funimation Nasdaq NYSE Amazon.com Inc Netflix NFLX Sony Group Corp
  • Sony Group Corp (NYSE:SONY) merged its anime offerings under the Crunchyroll brand, Bloomberg reports.
  • The move will help Crunchyroll leverage its understanding of Western anime fans to tap the booming interest in Japanese animation as competition heats up from Netflix Inc (NASDAQ:NFLX), Amazon.com Inc (NASDAQ:AMZN), and Hulu LLC. 
  • Sony makes a move seven months after acquiring the streaming service from AT&T Inc (NYSE:T) for $1.2 billion.
  • Crunchyroll and Sony’s Funimation are the go-to streaming services for Western anime fans. 
  • The two brands will be merged into a single subscription, giving Crunchyroll subscribers access to Funimation’s previously exclusive library, with monthly pricing plans ranging from $7.99 to $14.99. 
  • Price Action: SONY shares traded lower by 1.09% at $101.41 on the last check Tuesday.
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