Sony is gearing up for a new product announcement on March 26, according to a teaser shared to the company’s camera-focused YouTube channel. But while the teaser comes with an official launch date and time, the subtle glimpses at the upcoming camera offer relatively few hints at what’s coming outside of the tagline: “Go small, shoot big.”
The teaser video shows an obvious glimpse of an interchangeable lens mount and sensor, but the remaining glimpses of the upcoming product is baffling fans. One image shows an empty space, then the next shows a box in this same space with a cable running through it, which reminds me of a cable protector.
That unusual cord space, plus the announcement scheduled just a few days before NAB, or the National Association of Broadcasters show, has me speculating that the announcement is video-focused, perhaps a cinema camera like the Sony FX3.
A leaked image is now suggesting that the upcoming announcement could be a Venice Extension System camera. Sony's existing Venice extension system seperates the camera and lens from the rest of the camera, connected by a cord, in order to get a high-end cinema camera into tight spaces.
While the Venice update is so far just a rumor, the official video does point to something more cinema-related. While the “go small, shoot big” hints at a smaller camera with a larger sensor, the cable at the back leads me to think it's something more geared toward cinema or broadcast cameras. The glimpse of the sensor should leave fans pretty certain that, whatever it is, it will have interchangeable lenses and isn’t a fixed-lens camera.
That teaser is certainly enough to get the rumors mills spitting out all sorts of speculation, but Sony fans will know for sure what that new product is on March 26 at 10:00 AM EDT / 14:00 GMT, with a premiere scheduled on YouTube.
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