Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Digital Camera World
Digital Camera World
Sebastian Oakley

Sony A7 IV is LOWEST-EVER price ever but this £1,499 deal ends at midnight

Sony A7 IV deal.

The Sony A7 IV is a versatile camera that delivers detailed images with its 33MP CMOS sensor and captures 4K video at 60p—all in a compact body, making it an excellent choice for filmmakers and content creators.

Since its launch, it has been one of the best mirrorless cameras, and now, with its price dropping to just £1,499, it’s an incredible deal for a feature-packed powerhouse! But hurry - as the Sony Cashback deal ends at midnight January 31, 2025.

The Sony A7 IV boasts an impressive 15 stops of dynamic range and a wide ISO sensitivity range of 100-51,200, delivering excellent low-light performance. It supports 10 fps continuous shooting with both mechanical and electronic shutters, making it ideal for capturing fast action.

For video, the A7 IV records 4K up to 60p in 10-bit, a powerful feature for filmmakers and content creators. If you need even more detail, it offers 7K oversampling for incredibly sharp footage with no recording limits.

Autofocus is lightning-fast, with 759 phase-detection points and the ability to focus down to -4 EV in both photo and video modes—giving you a competitive edge in low-light conditions.

Additional features like 5-axis in-body stabilization, a 3-inch fully articulating touchscreen, full-size HDMI output, and 3.5mm headphone and mic jacks make it a fantastic choice for vloggers, while still excelling in high-quality still photography

Read more:

Best lenses for the Sony A7 IV

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.