In an exciting collaboration, Jason Sudeikis, Lionel Messi, and Dan Marino are coming together for what promises to be an epic beach soccer match. Recently, an exclusive teaser of Michelob Ultra's Super Bowl 2024 commercial was shared with PEOPLE, giving fans a glimpse of these renowned stars showcasing their skills on a sandy field. The clip starts with Sudeikis, 48, discovering Marino, 62, holding a soccer ball on the beach. Meanwhile, Messi, 32, can be seen waiting for his Michelob Ultra beer at the bar.
As they prepare to face off, the teaser dubs the upcoming match as 'The Greatest Show on Sand.' This snippet follows Michelob Ultra's earlier teasers, which hinted at Messi's appearance in the Super Bowl ad. In these previews, Messi is shown waiting for his beer and engaging in a friendly soccer game with a furry companion. The Argentine superstar is also seen kicking a soccer ball on the beach, catching Sudeikis' attention as he exclaims, 'I've got to get out there,' alluding to the forthcoming game.
While Messi's prowess in soccer is well-known, off the field, Sudeikis brings his coaching skills to life in his role as Ted Lasso. This collaboration promises to bring together the worlds of sports and entertainment, creating a truly captivating Super Bowl experience for viewers.
The Michelob Ultra Super Bowl commercial aims to connect with 'social athletes' across the nation, acknowledging that some of life's most memorable moments occur when our active lives and social lives seamlessly blend together. As a superior light beer, Michelob Ultra seeks to resonate with individuals who value a balanced lifestyle and enjoy their favorite activities, such as sports, while also savoring moments of socializing and relaxation.
This collaboration isn't the first time that Michelob Ultra has enlisted the help of high-profile figures for their Super Bowl campaigns. Last year, tennis superstar Serena Williams and Succession actor Brian Cox shared the spotlight, showcasing the brand's commitment to bringing together diverse talents and personalities in their advertisements. Williams expressed her excitement at being in scenes alongside Cox, noting his warm and friendly demeanor, which contrasted with his on-screen persona as the patriarch of the Roy family.
As the anticipation builds for Super Bowl LVIII, scheduled to air on CBS on February 11th at 6:30 p.m. ET, fans eagerly await the full Michelob Ultra commercial featuring Jason Sudeikis, Lionel Messi, and Dan Marino. This star-studded collaboration promises to deliver an unforgettable display of skill, camaraderie, and the celebration of an active lifestyle.
