Soccer Aid was a huge victory for celebrities on Sunday night (June 11), raising millions in a football match for charity. Usain Bolt's World XI team took the victory against Jill Scott’s England team at Old Trafford, with the World XI beating England 4-2.
However, whilst the match was successful, before it kicked off there were many viewers complaining to ITV about the fundraiser. As reported by the Mirror, the England team included retired former England players Gary Cahill and Jack Wilshere, who were playing alongside Manchester United legends like Paul Scholes, Nicky Butt and Gary Neville.
Former captain Liam Payne, with Danny Dyer, Sex Education star Asa Butterfield and ex Tom Hiddleston also took the pitch to raise some money for UNICEF. Bolt’s team, World XI, was joined by Roberto Carlos, Nani, Francesco Totti and Gabriel Batistuta.
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Coverage for the fundraiser began an hour before kick off at 6.30pm. Hosts such as Dermot O'Leary and Alex Scott urged viewers to donate some money to the charity UNICEF.
But some viewers thought there was an issue with celebs asking people to part with some money during the cost of living crisis. Many viewers noted how set donation amounts were suggested, rather than reassuring fans they can gift as much as they can spare during the difficult times.
After making a donation, one Twitter user told their followers: "Cost of living crisis and @socceraid wont let me donate a fiver so had to give a tenner."
"What’s this soccer aid malarkey coming up at the top of the tele telling me to donate £40 in the middle of this cozzy livs," one viewer mused on Twitter earlier this evening.
"There’s something quite special about celebrities telling us to donate our hard earned money to charity #SoccerAid," another added, as a third suggested: #SoccerAid charge all celebrities 50 grand each to play, see who cares enough. Also get celebrities to donate, not the general public. Much fairer."
One Twitter user fumed: "'To give £40, £30, £20 or £10!!!!' #SoccerAid. Here's an idea. Forget showing a bunch of celebs living their dreams "again" and make them donate.
"Robbie Williams could donate £m's and never feel the financial impact. Absolute b******s!"
"I suppose it’s good to donate but I sure those stars performing could donate thousands of not millions. How many cars n houses do they all need? #SoccerAid," another pondered.
A particuarly angry viewer raged: "How pampered are they at #SoccerAid!!. And they want people to donate... when the participants are living it up in luxury. Time to end #SoccerAid."
But, a lot of people were donating happily as £2,827,786 was already raised before the match even started.
"Watching #SoccerAid tonight. Even if you're not a football fan but are able to donate towards the work of #Unicef please do," one fan of the fundraiser told their followers on Twitter earlier today.
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