Smoking singletons are three times more likely to be “left on the shelf” than their non-smoking counterparts, according to research.
A study of 2,000 non-smokers found 38% of online daters would swipe left to reject a would-be love interest if they were seen smoking or vaping in their profiles.
More men admitted to swiping left on women seen smoking cigarettes on their profiles (42% compared to 36%), and also when they were visibly vaping (38% vs 33%).
But roll-up cigarettes were named the least attractive smoking device by a fifth of those polled.
As a result, a bold one in four admitted to lying about their smoking habits on their dating profile.
And 27% have strategically cut a date short due to the other party lighting up or taking a puff.
It also emerged two-thirds think it’s very impolite of their date to smoke around them without asking for permission first, with one in three (32%) left feeling “disgusted”, and 26% annoyed.
Darren Griffin, UK country manager from nicotine pouch brand ZYN, which commissioned the research, said: “It’s reassuring that so many non-smokers have suggested healthier alternatives to their dates, and this will no doubt help us achieve our ultimate goal.
“We’re confident that we’ll see a smoke-free world by 2030 – which is still quite a way away.
“But it’s interesting to see that this is already something most people wouldn’t like to see on a potential partners’ dating profile.
“With ZYN, not only is it discreet, it can be enjoyed without interruption to where the user is or what they’re doing – making sure everyone is present enough to secure that all-important second date.”
The study also found two in three non-smokers wouldn’t go on a second date if their companion smoked during their first encounter.
And more than a third said the smell of cigarettes on a date was a major turn-off.
Online daters are also keen to avoid smokers' breath, as more than half would swerve an end of the night kiss if their date had smoked.
In a list of top 10 dating “no-nos”, the smell of cigarettes came out on top, followed by bad breath, body odour, and stained teeth.
TOP 10 DATING NO-NOS:
- Body odour/poor hygiene
- Bad breath
- Cigarette breath
- Taking recreational drugs
- Smelling of cigarette smoke
- Having food in teeth
- Insulting bar staff or waiters
- Food around the mouth
- Mid-date cigarette breaks
- Chewing with mouth open