Four of the most well-known supermodels in the business came together for Kim Kardashian's new SKIMS Icons campaign.
Former Victoria Secret models Tyra Banks, Heidi Klum, Alessandra Ambrosio, and Candice Swanepoel joined forces with Kardashian to promote her shape wear and underwear line.
Since the Kardashian brand's slogan is "empower women of all body types," it has generated excitement among viewers and models since, in today's body-conscious culture, supporting plus size as positive body type is a commendable thing.
Ambrosio echoed Banks's sentiment and shared it with Bazaar.com. She was quoted as saying : "I had so much fun shooting with Heidi, Tyra, and Candice for SKIMS," "I'm so excited to be a part of this campaign and what it stands for, and am truly grateful for the opportunity to continue spreading messages of confidence and self-love with this group."
"I had so much fun working with Kim, Heidi, Alessandra, and Candice for SKIMS," producer and ice cream entrepreneur Banks shared her experience wtih Bazaar.com. She said, "I haven't modeled lingerie and undergarments in photos since my retirement from the runway, so shooting SKIMS was extra special."
She added, "My body is very different from my catwalk days, and I am excited to showcase it in all of its super-curvy glory," she says. "Ms. Kardashian, I did it for you, girl!"
Kim also joined the shoot and posed with the models as she finds that fun.
