Ski Sunday’s Chemmy Alcott and Graham Bell have received a frosty reception from BBC bosses for plugging their clothing range on air.
The pair are both brand ambassadors and have their own ranges for skiwear brand Snow Finel.
The BBC’s editorial guidelines state that presenters “must not appear on-air wearing clothing or using products or services which they have agreed/been contracted to promote, advertise or endorse or in which they have a specific financial interest.”
But the duo were repeatedly spotted wearing the distinctive range on both Ski Sunday, as well during the BBC’s coverage of the Winter Olympics.
Third parties are also not allowed to cash in on the BBC. But Snow Finel boasts on social media how both stars regularly wear the brand on BBC shows.
One post from the firm says: “Who would have thought I could create a brand that appears on BBC Ski Sunday? I am so privileged to have @chemmyski as one of my brand ambassadors.”
Another post says: “Our striped sleeve midlayer jumpers in navy and charcoal are proving very popular…..You can wear our jumpers on the slopes and back at home… have you seen how many Graham has worn for the BBC Winter Olympic 2022 coverage?”
Graham recently said how he has been working with the firm for three years, while Chemmy has worked with them for four years.
One post on their social media features Chemmy holding a BBC mic while wearing one of their beanie hats.
Talking on another occasion of working with the firm, Chemmy said: “We have had many a coffee (and champagne) over ideas for designs, sharing our passion for quality and sustainability.”
A BBC Spokeswoman said both presenters have been “reminded of the BBC’s guidelines in relation to commercial conflicts of interest.”
The spokeswoman said: “Chemmy and Graham wore a wide range of clothing while filming for the Winter Olympics and Ski Sunday.
The brand in question used stills from our programming without our permission, we have been in touch with them about the use of these.
Both Chemmy and Graham supplied their own wardrobe for the show and have been reminded of the BBC’s guidelines in relation to commercial conflicts of interest.”
