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Benzinga
Benzinga
Business
Shivani Kumaresan

Skechers USA Partners With Martha Stewart To Promote Comfort Footwear

  • Skechers USA Inc (NYSE:SKX) has partnered with businesswoman and style icon Martha Stewart for a marketing campaign for the brand's comfort footwear across the U.S. and Canada.
  • Martha Stewart will promote Skechers' Memory Foam and Arch Fit collections in the multiplatform campaign.
  • Martha Stewart became America's first self-made billionaire in 2000 as the founder of Martha Stewart Living Omnimedia through her television programs, best-selling magazine, and books.
  • "Generations have been inspired by her television shows, books, magazines, and products, and millions follow her online..," said president Michael Greenberg.
  • Price Action: SKX shares are trading lower by 0.32% at $40.27 on the last check Monday.
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