TV coverage of the Six Nations Championships will remain free-to-air until 2029.
A new and enhanced set of partnerships will see the championship continue to be covered live across BBC and ITV.
ITV will show ten fixtures per year over the next four years - this includes every England fixture in each iteration of the Six Nations Championship.
The BBC will show five Six Nations matches per year - including every Scotland and Wales home match, except when hosting England, when the matches will be on ITV.
The BBC have also secured the rights for every Women's Six Nations match in the UK until 2029.
The U20 Six Nations will be available on BBC platforms for the next four years.
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Six Narions Rugby CEO Tom Harrison said: “The significance of these new and innovative free to air partnerships for the Six Nations cannot be overstated. By strengthening rugby’s relationships with ITV and the BBC, the sport can continue to give as many fans as possible in the UK access to enjoy live coverage of the Six Nations. These partnerships allow us to maximise audience reach whilst generating critical revenue for the game, enabling each Union and Federation to protect and grow the sport in their country in the coming years.
"The increased commitment from the free to air sector is testament to the appeal and status of our iconic Championships. The commercial environment in which rugby is operating is extremely challenging and the battle for audience attention has never been greater, but the Six Nations stands alongside the greatest occasions in world sport, which is reflected by these partnerships.
"Going into another incredible conclusion to the Men’s Championship, all parties are incredibly excited to build on this momentum and audience growth, to deliver the best possible experience for fans over the next four years.”
Niall Sloane, ITV Director of Sport, said: “This is a monumental deal for rugby fans and ITV as we ensure the Guinness Men’s Six Nations Championship stays on free-to-air television. We are also proud to be the home of all England matches for the duration of the deal including England’s much revered clashes with Ireland, Scotland and Wales. The tournament is always one of the sporting highlights of the year, so we look forward to continuing to work with Six Nations Rugby and each union and federation moving forward.”
Alex Kay-Jelski, Director of BBC Sport, said: "This deal is fantastic news for rugby and the BBC, keeping the sport accessible for as many people as possible. We are proud to bring the biggest sporting moments to our audiences and this new deal is the perfect news ahead of our exclusive broadcast coverage of the Women’s Rugby World Cup this summer. This is an exciting time for rugby, and we are proud to share every thrilling moment with audiences across the UK."
