Recently the coquette aesthetic has bumped cottagecore out of the trend spotlight. The new season of Bridgerton is probably going to keep the aforementioned aesthetic on top. But don't count cottagecore out yet. Gap and celebrity-loved California clothing brand DÔEN are about to thrust it back into the sartorial lexicon.
While coquette indicates frilly details like bows and lace, cottagecore is more about simple, countryside living with small floral prints serving as one of its hallmarks. Which is where Gap x DÔEN comes in. The collection is pretty expansive, featuring 51 pieces for both women and children. It introduces DÔEN's feminine take on Gap's trademark items so expect to see plenty of denim and khaki mixed with eyelet accents, floral patterns and flowy silhouettes. You have your pick of matching sets, dresses, loungewear and even accessories priced from $19.95 to $158.
"Gap partners with brands that champion originality and use fashion as a powerful form of self-expression," says President and CEO of Gap Mark Breitbard. "Our collaboration with DÔEN celebrates a feminine aesthetic brought to life though some of our most-loved essentials. I can't wait to welcome DÔEN fans to the Gap family to experience our product in a fresh new way."
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The two brands enlisted sisters Ruby and Lily Aldridge to appear in the collab's advertising campaign captured by Dan Martensen. (The ads also star 11-year-old twin sisters Levia and Zahar.) There's even a film that highlights "playful moments between sisters who value the freedom of self-expression through personal style."
You can shop the Gap × DÔEN collection beginning this Friday, May 17 on Gap.com and in select Gap stores.
