Music icon Sir Elton John is going from Rocket Man to Pocket Man as the face of pension advice adverts.
The singer, 75, has shot US commercials with Alliance for Lifetime Income, the sponsors of his Farewell Yellow Brick Road tour.
Elton – who is attending tomorrow's Oscars in LA with his husband David Furnish – encourages fans to plan for their retirement years.
He tells them: “You and I have travelled this Yellow Brick Road together for decades and I want to do what I can to make sure that what lies ahead for my fans is as fulfilling as possible.
“It has always been important for me to take a stand for human dignity at every stage of life. Securing tomorrow is something we all deserve.”
Ironically, Elton declared in his hit, Your Song: “I don’t have much money, but boy if I did…”
He certainly has plenty now.
His tour tickets cost up to £1,500, netting him a reported £830million.
Elton now plans to cut back on work to spend more time with his sons Zachary, 12, and Elijah, 10.
His UK leg of the tour will finish in style at Glastonbury in June.
