Simone Rocha is known for tulle and bows. Basically, the perfect coquette wardrobe. If there's one thing missing from the lineup, it's denim. The designer just corrected that omission by rolling out a pearl-beaded denim capsule with Selfridges.
The pop-up shop is located on the London location's second floor atrium and doesn't just offer denim. Although, that alone would be worth the trip. You'll also be able to shop the brand's Spring 2025 collection, which centers around ballerinas and what they wear on and off duty. But wait, there's even more. You can peruse the fashion house's accessories and menswear line. It's enough to book a ticket to London for a shopping spree.
Simone Rocha's Selfridges pop-up experience runs until March 23.
