Simon Cowell has confused fans by posting a plea to Listerine on social media, begging the company to bring one of its original products back to the UK.
On Instagram, the music industry mogul shared a short clip of himself in his bathroom holding an empty bottle of the Listerine Original mouthwash.
“I’ve run out of Listerine,” Cowell began, speaking in a serious tone. “This is the original. You don’t sell it anymore in the UK, I don’t know why because it’s the best.
“Could you please, please bring it back? I’m begging you.”
In the caption, Cowell tagged the American brand and wrote: “@LISTERINE I’VE COMPLETELY RUN OUT, PLEASE BRING IT BACK TO THE UK !!!!!!!”
The post has baffled the 63-year-old’s 2.2 million followers, many of whom have commented underneath asking him why he felt compelled to share it.
“Best Ad ever,” commented Canadian comedian Howie Mandel.
“Seriously??...I can send u some from this side of the world Simon,” a fan wrote.
“I’d be happy to ship you some from Canada….” another offered.
Some people even questioned whether or not it was really him in the video, asking whether it might have been AI.
“Is this really him?” one person asked.
“Clever of Listerine to create a viral campaign using AI to generate Cowell’s face. Bravo,” another teased.
The Independent has contacted Listerine for comment.
Cowell’s video comes after he reflected on his 2020 E-bike injury, which resulted in six hours of surgery after he broke his back.
The Britain’s Got Talent judge was testing an electric bicycle at his home in Malibu when the accident happened. He then required surgery to have a metal rod put into his back in order to stabilise it.
“It was painful, it wasn’t great,” he told the TODAY show in an interview in May with fellow America’s Got Talent judges.
“However, I was so unfit before the accident,” he continued. “I didn’t know how unfit I was until I had to do all this stuff afterwards. And I’m like, ‘My God.’ Things like that, I believe happened for a reason.”
When asked whether or not the accident meant he would stop cycling, Cowell replied: “I’m still gonna stay on my bike. I’m obsessed with these things.”
This is despite the fact that Cowell had a second crash in 2022 on a road near his west London home.
