Cadbury has come under fire with supermarket shoppers this year after making a major change to its Easter Eggs.
Customers have already been taking to supermarkets such as ASDA, Tesco, Morrisons, Sainsbury's, Lidl and M&S to get the best deals on the chocolate treats in time for the Easter Bunny's arrival. Many people opt for the Cadbury brand when it comes to their eggs due to the delicious taste and relatively low cost.
But shoppers have been unhappy when realising a change in the brand's products this year. Manchester Evening News reported that a bag of Cadbury Mini Eggs egg is now 97g, down from 130g while still at the price of £1.25. A medium Wispa Easter egg is 182.5g, down from 224g, and remains £3.
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The Cadbury Flake egg, which costs £5, now weighs 231.8g after dropping from 249g. The Dairy Milk Freddo Faces Easter egg, for example, has shrunk from 122g to 96g but costs £1.25 instead of £1.
The change has already been spotted by shoppers, and they're not happy. Posting on the Extreme Couponing and Bargains UK group, one user said: "The little Cadbury eggs were £1 last year and this year they are £1.25 and a hell of a lot smaller."
Kathryn Elphick said: "More packaging than chocolate. Not worth buying even creme eggs have shrunk!" Liz Marrone said: "Easy solution don't buy them."
Roseann Craig said: "Thought they looked smaller." Mandy Whaites said: "Don’t buy Cadbury's then."
Consumer expert Sarah Coles of Hargreaves Lansdown slammed the downsizing. Speaking about the Cadbury changes, she said: “The horrors of shrinkflation are turning Easter eggs into mini eggs. We're spending significantly more in return for less chocolate. It feels particularly unfair to those on lower budgets, who are trying to keep everyone happy this Easter without breaking the bank."
A spokesperson from Mondelez who owns the Cadbury Dairy Milk, said: “We’re constantly looking at ways to innovate our products while keeping the fan favourites that the nation knows and loves. This year we’ve revamped our Easter egg range, offering a wide variety of sizes and price options for our Cadbury fans to choose from."
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