The Range is a haven for all things homeware.
The budget-friendly retailer is popular among shoppers thanks to its wide range of everyday essentials including cleaning products, homeware, accessories, health and wellbeing items, food and more.
And its logo is fairly recognisable, with its huge white lettering against a blue background.
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One woman has said she has noticed a "hidden message" plastered outside all of its storefronts, the Mirror reports.
Now, she said, she can't stop calling it "The Orange", thanks to the large orange-coloured circular logo that sits right next to the shop's name.
Writing on Facebook, she said: "So I blew my own mind today. I realised that The Range has an R in an orange circle as their logo, but I can’t unsee it as saying anything other than Orange now?
"Has it been called The Orange all along and we’ve not noticed? Honestly, I am baffled. Someone please explain this to me and restore my faith in humanity."
And the shopper's post left other fans of The Range equally as confused, as they admitted they'd never noticed the bizarre logo placement before and were now convinced the shop was supposed to be called The Orange.
One person said: "I see what you mean! I've never noticed that before."
While another added: "Never noticed before but that’s now going to be stuck in my head."
And a third said: "Now I only see it as Orange ... that's mad."
But others said they'd actually started off by calling the shop by the wrong name when their local stores first opened, and had to be corrected by friends and family.
Someone posted: "I actually called the Range 'Orange' for the first few weeks after it opened until someone corrected me. It's a bit of a rubbish logo!"
The Range have since set the record straight over on their Instagram account, @therangeuk, where they insisted their official name has, and always will be, The Range.
They said: "We’ve received so many messages about this viral post. It's taken you all a while to notice! We do love the colour O-Range but all jokes aside we are officially called 'The Range'."
But in true British spirit, many shoppers have decided they don't care what the official statement is - they much prefer calling the shop The Orange now.
One said: "Calling it The Range is old school. It's The Orange for me from now on."
Another said: "Wait, what? Now I will only refer to it as Orange."
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