Gillette is a major brand that most shoppers will inevitably be aware of, so it may come as a surprise that there's a hidden meaning in their logo.
Eagle-eyed shoppers will have noticed there is a small angular line in the letters G and I, or maybe you have noticed but not given it too much thought.
Well, it emerges that the diagonal line serves a purpose, as it's supposed to deliver the subliminal message that the products sold by Gilette are... sharp.
Initially, there was a dot above the letter I but that was removed in 2009, according to Logos World, and was replaced with the angular indent.
What do you think of Gillette's clever branding? Let us know in the comments...
Experts at Logos World explained: "The developers redesigned the 'i': they removed the round dot and added an asymmetrically cut square. So with a smooth cut, they emphasized the impeccable sharpness of razors.
"An 'accidental' notch also appeared at the letter 'G': the lower right part seemed to be accidentally hit by the blade. This happens when you accidentally cut your fingertip with a well-sharpened razor."
Gillette's branding has evolved since their first emblem almost 120 years ago, and they have had several evolutions over the years.
The first logo featured the brand name with an arrow through each letter, another nod to the sharpness of razors, and then later it was simplified.
In 1974 the letters became bigger, in 1989 they went angular, and in 2009 we got the logo that remains in use today.
For more of the news you care about, straight to your inbox, sign up for one of our daily newsletters here.
Gillette's not the only brand to hide hidden messages in their logo, and customers recently became convinced that The Range had a secret second name.
One woman noticed the "hidden message" plastered on the outside of every one of the retailer's storefronts during a trip to her local Range - and now can't stop referring to the shop as The Orange, thanks to the large orange-coloured circular logo that sits right next to the shop's name.
The woman said on Facebook : "So I blew my own mind today. I realised that The Range has an R in an orange circle as their logo, but I can’t unsee it as saying anything other than Orange now?
Do you have a story to sell? Get in touch with us at yourmirror@trinitymirror.com.
