When it comes to cereal most people have a favourite.
Whether it's Corn Flakes, Weetabix, Bran Flakes or Shreddies, shoppers can be quite particular over what makes it to the breakfast table.
But we all know how much prices have been rising of late and cereal is no exception, so it's hardly surprising that people have been searching for cheaper alternatives.
Read more: Mum branded 'shameful' after sharing contents of £3.09 Too Good To Go Morrisons box
Eager to capitalise on that, M&S has launched a new breakfast range - and it seems to be grabbing the attention of savvy shoppers.
One mum shared photos of the products in a budget Facebook group and was inundated with responses from people raving about the selection, which includes Corn Flakes, Choco Pops, Multigrain Hoops and more.
Its Bran Flakes in particular were mentioned multiple times as a great swap to the real deal, with shoppers impressed by the price tag.
"Their Bran Flakes are very nice, 75p," said one. "Corn Flakes and Bran Flakes are fab," said another.
Others praised the Wholegrain Wheat Bisks as 'amazing', with one shopper saying they 'are bigger and tastier' than the real thing and another saying "I love the Crunchy Nut corn flakes and Coco Pops and I would only eat Kellogg's, but buy these now."
"They are really nice and I'm really fussy," said a third.
Mums also said they've had no complaints from their children either, with one saying she bought the Choco Pops last week and her 'kids loved them' and another saying 'M&S do have their own brand Shreddies and they’re nice according to my son'.
Some of the shoppers said they had struggled to find Shreddies in stock recently, but Nestle have told us 'there is no shortage of Shreddies or supply issues'.
A spokesperson from Kellogg’s said: ‘’Naturally, the taste of our cereals will be slightly different to own-brand products – in the same way own-brand products will also vary from supermarket to supermarket.
"Although seemingly similar, they are different recipes which, in many cases, are also made in different ways. Likewise, the price will also vary. Our consumers demand quality from a brand that they trust and that’s what we give them.’’
Have you swapped a well-known brand for a supermarket's own brand? Let us know in the comments.
Read more of today's top stories here
READ NEXT:
The indoor play named best in region with pirate ships, dinosaurs and indoor beaches
Parents' rights over taking time off work as school strikes begin
'I followed Money Saving Expert Martin Lewis' advice and cut bill for everyday appliance in half'
Shoppers say they 'won't buy Heinz ever again' after trying supermarket's 57p soup
Prime drink ranked - we rate every flavour from KSI and Logan Paul
