A cream said to give "firmer-looking arms" has been hailed "magic" by happy customers.
MAELYS Cosmetic's B-FLEX Lift & Firm Arm Cream has received thousands of reviews, with the product boasting a 4.7 out of five star rating online. The product is said to "target the appearance of saggy and loose underarm skin, helping to create a tighter-looking arm".
MAELYS said the cream is "clinically proven to help create a tighter, sleeker upper arm area" as well as "help smooth the look of crepey skin", based on a 56 day trial.
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Leaving a five star review, one happy customer said: "I've always been insecure about my flabby arms due to weight changes. This product on top of my training schedule go hand in hand.
"My husband and I noticed results before the bottle was even gone. I went ahead and ordered more. This stuff is magical."
A second said: "I was sceptical about this cream. I'm onto my 2nd bottle and my arms have definitely toned up! I'm impressed!" A third added: "Like lipo in a bottle, working wonders" [sic].
A fourth said: "This is my second bottle [and] there is serious transformation, I’m in awe. My arms are super tight smooth, one satisfied customer."
The B-FLEX Lift & Firm Arm Cream comes in 100ml bottles priced at £52. The more you buy, the cheaper it gets, with a two bottle pack currently £80 (£40 each), and a pack of three bottles priced at £105 (£35 each).
Alterantively, Boots sells the Prai Ageless Upper Arm Crème in 110ml bottles for £21.99, while Superdrug sells the Embryolisse Body Firming Care (200ml) for £20.99.
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