We all know how much food prices have risen of late, but there are plenty more household products that have seen huge hikes.
While some items we can go without, laundry detergent is a must - and for many, it's become a very expensive essential.
That's why shoppers are praising a supermarket's own brand of liquid detergent, which costs just £1.75 for 30 washes, which works out at £2.33 a litre, or less than 6p a wash.
It comes in a cardboard carton at Sainsbury's and there are different versions of the super concentrated liquid, including Bio, Non Bio, Bio Colour and Bio with either a tropical or lavender scent.
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Shopper Karen Irving Porter shared a photo of the detergent in a budgeting Facebook group and said: "Massive thank you to whoever it was that recommended this. £1.75 and brilliant."
She was inundated with comments from people praising the product.
"We use these, great value for money and smell fab," said one. "Love this washing liquid. Gives loads of bubbles as well so keeps me happy," said another.
While a third added: "I’ve always sworn by Sainsbury's own branded non bio, closest to Fairy you’ll get."
Karen told the Manchester Evening News: "I'm really impressed with it. It's got a great smell that lasts, unlike other own brands I've tried."
One mum asked 'does your washing smell lush though' as she finds 'the cheaper brands don't make clothes as strong/fresh smelling', but she was assured that's not the case.
"Yes, all good so far," said one. With another adding: "Really nice. I usually buy branded washing powder as I do like to be able to smell it after so I'm super impressed."
It's not the first supermarket swap that has been in the headlines. We've previously shared a full list of Aldi and Lidl products that shoppers are swapping to from the bigger brands.
Have you swapped a branded product for a supermarket's own brand? Have you found a certain household product has shot up in price? Let us know in the comments.
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