Iconic British high street retailer Marks and Spencer has been praised for their choice of model in their social media post.
Shoppers commented on the Instagram post and were happy to see the brand use a 'normal' woman who had visible stomach rolls and stretch marks as she posed in lingerie.
On the run up to Valentine's Day, M&S were promoting their underwear sets and posted an image of mid-size model Megan Carole, an actress and influencer.
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Megan regularly shows off her outfits on her main Instagram page along with some body positivity posts.
In a collaboration with M&S, she posted a picture wearing the £28 Silk and Lace Underwire Minimiser Bra.
The retailer shared it and captioned it: "To me, from me. Self-love is the best type of love this Valentine’s Day."
As Manchester Evening News reported, Megan describes herself as "a big smiler & lots of body loving", and has almost 100,000 Instagram followers.
The image of Megan in M&S lingerie quickly caught the attention of shoppers, and compliments came flooding in.
@hannahanddarcie commented: "Love this photo. She looks amazing."
@sallyaj1 praised: "Lovely to see a body that hasn’t been airbrushed."
@mel_b48 wrote: "Looks amazing…thank you for actually taking photos of real women and not sticks."
@wasmurray21michelle said: "Stunning pictures. Self-love is the hardest to obtain but the most important. You've got it loads."
karuji8 exclaimed: "Wow this is stunning, something new."
@karenogden203 said: "Lovely to see a larger model, bravo."
paula.blackmore.334 agreed: "Stunning at last a real person."
The £28 Silk & Lace Underwired Minimiser Bra and £14 Silk High Leg Knickers are available to buy on the M&S website now.