UK shoppers have further voiced their grievances at the impact of inflation, after the price of a tub of Bisto gravy granules has skyrocketed past £5.
Taking to social media, one punter poised the frustration after noticing that prices seem to have 'casually' risen through the ongoing cost of living crisis.
The shopper, penned: "Everything has just casually doubled in price.”
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The Mirror reports that others joined in sharing their frustration at the current cost of the gravy product with one describing the price as 'disgusting', while others suggested that people should 'make your own' gravy to save money.
The product in question is the Bisto 550g tub, which is the largest size available for shoppers. The Sunday roast favourite is being sold at Morrisons for £4.99 for a 550g tub and £5.50 at Tesco. However, this is not the first time Bisto fans have slammed the price as the brand's 190g tub averages at a cost of £3 at most supermarkets, with some retailers selling it at £2.
The brand's larger 350g and 450g tubs are usually costing between £4 to £4.50. Some commenters told the poster they should just make their own gravy which was cheaper and usually tasted good, whilst others said they should ditch the brand altogether.
Food inflation in the UK is at a record high in the UK and prices in supermarkets have soared in recent weeks due to rising costs. In the four weeks leading to February 19, grocery inflation hit 17.1 per cent. A recent investigation by Grocer Magazine revealed that nearly 50 Bisto instant gravy SKUs are up as much as 50.9 per cent since the beginning of 2023.
Whilst Bisto is not the only brand to be hit by inflation, as it is so beloved by the British public, price rises are going to be noticed. Shoppers have dubbed the brand "the new Lurpak" after the cost of the butter rose sharply last year amid the cost of living crisis.
In a previous article covering this issue, the owner of Premier Foods told Mirror Money that it only ever increased prices as a 'last resort'. Premier Foods, which owns other iconic UK brands such as Mr Kipling, Oxo Cubes, Angel Light and Ambrosia rice pudding, announced today it was on track to make a profit in the last part of its financial year.
In an unscheduled trading update, the group says that its 'track for sales' is to be 10 per cent higher than a year ago. Premier Foods says it is on course to make an underlying pre-tax profit of around £135million over the year to April 1 2023.
Trading profit is expected at about £155million, up from £141.2million in the previous year. The food manufacturer said this was a result of strong demand in its grocery arm, as well as high overseas sales and improving confectionary revenues.
A Premier Foods spokesperson, said: “As we shared with the Mirror just two weeks ago, we only ever increase our prices as a last resort, offsetting significant increases in the cost of raw materials, energy, packaging and labour wherever we can through internal cost saving measures first.
"However, our most popular 190g Bisto gravy tub is still available at £2.”
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