Shoppers have vented their frustration as the price of Bisto gravy granules continues to rise across the UK. Last month shoppers reported seeing the largest tubs of Bisto on sale for £4.50 - and now that price is £1 higher at £5.50 in some shops, reports The Mirror.
One customer posting on Facebook said: "Everything has just casually doubled in price.”
Another described the price as "disgusting".
The Bisto 550g tub, is the largest size available for shoppers and is being sold at Morrisons for £4.99 for a 550g tub and £5.50 at Tesco.
A recent investigation by Grocer Magazine revealed that nearly 50 Bisto instant gravies are up as much as 50.9% since the beginning of 2023.
Premier Foods, which owns the brand, said: “We only ever increase our prices as a last resort, offsetting significant increases in the cost of raw materials, energy, packaging and labour wherever we can through internal cost saving measures first.
"However, our most popular 190g Bisto gravy tub is still available at £2.”
Going off-brand, you can buy 500g of Co-op gravy granules for £2.85. Morisons saver granules are 32p for 200g.
One in seven people have skipped meals due to the rising cost of living, according to a survey.
Almost one in 10 (9%) have prioritised meals for other family members above themselves and 4% have used a food bank, the Which? consumer insight tracker found.
Some seven in 10 (72%) have turned the heating on less due to rising prices, 39% are using less hot water, and 19% are having fewer cooked meals.
Shop price inflation has reached a record high amid warnings that consumers are unlikely to see prices dropping again for months.
Shop prices are now 8.4% higher than they were a year ago, up from an 8% increase in January and well above the three-month average of 7.8%, according to the British Retail Consortium (BRC)-NielsenIQ Shop Price Index.
Food inflation accelerated to a record 14.5% in February, up from 13.8% in January, while fresh food prices are also now a record 16.3% higher than a year ago, up from 15.7% in January.
BRC chief executive Helen Dickinson said: “Shop price inflation rose to another record high as retail prices across the board continued to react to the impact of soaring energy bills, higher running costs and tougher trading conditions brought about by the war in Ukraine.
“While we expect to see the annual inflation rate reduce in the second half of this year, retail prices will remain high over the coming months.”
Mike Watkins, head of retailer and business insight at NielsenIQ, said: “With more than half of UK consumers (56%) feeling they are in a worse financial position compared to a year ago and inflation still stubbornly high, many households are trimming back on non-essential spending.
“And as volume sales are down on last year, some retailers are having to work even harder to encourage customer spend, including additional price cuts or promotional activity. This is likely to continue until consumer confidence starts to improve.”
