Christmas is the most wonderful time of the year and it's also time to crack out the quintessentially Christmas chocolates - one of which is the iconic Toblerone.
The delightful triangle-shaped chunks of chocolate are made with honey and almond nougat and are often given as gifts over the festive period. Those who have been gifted the tasty treat are usually too hasty to analyse the packaging, but when one mum pointed something out about the logo, people were left stunned.
A Twitter user shared her revelation - which was brought to her attention by her son, who was preparing to tuck into his first bar.
She said he'd become inquisitive about the packaging, spotting a detail that his mum had never noticed before.
The tweet read: "My son had his first Toblerone today. 'What’s the bear for?' Me: 'What bear?' I was today years old when I found out there's a bear in the Toblerone logo."
There isn't just a mountain printed on the chocolate box - there's also a bear in the two-tone logo, which is stood up on its hind legs.
The mum went on to explain: "Toblerone comes from Bern, Switzerland. Also known as the city of bears."
Others praised the incredibly observant youngster, with many saying they hadn't seen it either - despite the fact one Twitter user admitted to buying her dad one every year for 38 years on Father's Day.
One joked: "There is clearly no bear in the logo of Tobl... oh, there he is. Damn."
Another commented: "I have never seen that!!! Your son is brilliant!"
Someone else said they'd been eating the chocolate for 50 years and hadn't noticed the subtle logo, writing: "Eating them for 50 years never noticed that, your lad's a genius, in my defense the wrapper is the last thing I'm thinking about when I get one."
"I've never spotted this. Your son will go far", one Twitter user praised.
Did you know about the bear in the Toblerone logo? Let us know in the comments below.
