The rising cost of living has meant shoppers are watching what they buy, with some even asking cashiers to stop scanning when they hit a certain amount. Some supermarkets have frozen product prices to reassure customers, while others have seen significant price hikes.
Now, to help shoppers navigate the economic crisis, Iceland has reduced prices on a selection of its everyday essential items The deal will see those who shop online be able to pick up essentials like milk, bread and butter for as low as 1p to help tackle the significant increases in the price of some budget food items, Manchester Evening News reports.
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And with the current heatwave and warmer weather still to come, other items included in the offer are summer foods such as burger buns, ice cream cones and fizzy drinks, as well as a selection of fresh, frozen and grocery items. The offer is available online only at Iceland.co.uk from Saturday, June 18 until Friday, June 24, 2022 with plenty of family favourites available to stock up on.
Some examples of what’s been reduced include Iceland Semi-Skimmed Milk which is usually 99p for two pints, Iceland Sliced Thick Soft White Bread, usually 95p, and Just Like Butter Spread, which comes in at £1.00. Iceland customers can also stock up on a whole host of food items and everyday essentials that are perfect for summer BBQs, such as Warburtons Sliced Soft White Rolls, Iceland Chocolate and Nut Cones and R. White’s Lemonade, all of which are usually £1.
Once the selected three items are in your basket, use the code ‘ ICEPENNY ’ at the checkout to get your three products for 3p. This isn’t the first time Iceland has launched an offer like this. The supermarket dropped the prices of its vegetables to 1p last Christmas and Easter, which proved incredibly popular with shoppers, seeing the discount redeemed by nearly 10,000 shoppers over Easter.
The offer comes the week before most pay days, when customers will be really feeling the pinch in their spending. This deal will allow customers to save up to 99p per product, if a £1.00 product is selected on the offer. Customers can choose up to three products, which will be discounted to just 3p when they checkout online.
Richard Walker, Managing Director at Iceland, said: “We’re continuing to work hard to ensure our customers are being supported as much as possible as the cost of living continues to rise and we hope our 3p everyday essentials sale will help a little this weekend. You can get more What's On news and other story updates by subscribing to our newsletters here.
“Our previous sales at Christmas and Easter were very popular and this time we’ve taken the decision to branch out and offer this deal on everyday essentials, as well as vegetables, to help our customers as we navigate through the cost-of-living crisis. We’re committed helping our customers as much as we can at this difficult time and will continue to do so.”
Iceland offers shoppers free next delivery when they spend £40 online, as well as an additional option to choose for their groceries to be delivered the same day when they’re needed the most. Bonus Card holders can also use their cards online to unlock further exclusive product prices. Shoppers that aren’t currently signed up to Iceland’s loyalty scheme can sign up via its app, which is available to download on iOS and Android devices.
