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Nottingham Post
Nottingham Post
Entertainment
Karen Antcliff

Shoppers buying up Primark's 'cute' £12 Spring floral dresses but some fans have complaints

Spring has sprung and fashion retailer Primark has jumped on the potential for changing weather patterns. Rolling out its spring dress collection, the fast fashion brand showcased a range of styles but some fans of the store were divided.

Taking to Instagram to promote the range, the retailer wrote: "3 of our fave floral dresses for Spring. Prices from £12/€14/$16 #Primark #SpringFashion". Alongside, a reel showed off some of the frocks available, which came in different styles, colours and lengths.

While some dresses in the collection start from £12, the highlighted clothes ranged from £14.00, according to the store's website. The reel styled a £14.00 blue floral print midi dress, which the retailer suggested would be "perfect" for a summer wedding or scenic stroll. A Broderie Anglaise tiered white mini dress, which also comes in pink, also took centre stage and is priced at £18.00. The third dress was a split hem floral midi dress priced on the Primark website at £18.00.

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Many shoppers loved the fresh new styles, with one person saying, "summer dresses are so cute", another added: "Love the dress", and a third said: "Beautiful". Someone else clearly couldn't decided which they liked best, saying: "I've all 3, ready for holiday".

However, others questioned the timing of the new line. "It's still rainy and cold though", said one person. Primark replied: "At least we can look good in the rain until the comes back." While another shopper was distracted by a feature in the video: "Not a fan of the pulling of flowers out of the dresses!" complained one Instagram user.

Floral dresses are being showcased by other retailers too. Pretty Little Thing has a range of spring styles including a £15.00 Black Ditsy Floral detail maxi dress while over a Boohoo a cute floral lace up skater dress in yellow is selling at £15.00. New Look, which has Nottingham stores, has a pretty Cameo Rose Yellow Floral Shirred Bardot Mini Dress at £25.99.

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