A shopper was left baffled when the paint on her Primark bum-bag faded to reveal Donald Duck peeping out - as the bag had been 're-sprayed' and then sold on by the chain. Isma Poirel picked up the silver pleated bumbag from a branch of the retailer in late July 2022.
It wasn't until the middle of August that the 26-year-old started wearing it on a daily basis and noticed that the silver colouring was beginning to fade. But by early September, the music business student was stunned when she spotted several Donald Duck faces peering back at her just above the £6 bag's zip.
Initially baffled, Isma then found the humour in the situation - admitting she would have never bought a bag with the cartoon bird's likeness on it. The mix-up hasn't stopped Isma from using the bag, although she intends to return the accessory when she's next in a Primark store.
Primark said they were aware that a small number of bum bags were 'sprayed in error' and are happy to offer Isma a replacement or refund. Isma said: "I noticed something was wrong but I didn't realise it was Donald Duck at first.
"The paint started wearing off once I started wearing it. I would use this bag for casual everyday use. After two weeks, when I saw that Donald Duck's face was peering through, I was confused.
"Then after that, I thought 'that's kind of funny', and laughed at it. It was funny because it was Donald Duck. I never would have thought 'Oh, I really want a Donald Duck bag'.
"Only a piece of the bag has Donald Duck on it from what I can see, the rest of the bag seems fine. So I assume what's happened is that they used pieces from old bags and repainted them."
Despite the mix-up, Isma is continuing to use the bag, given that only part of it has seen the paint fade. Isma said: "I've still been using it. Most people don't notice it, because it's only a small part, hopefully it stays that way.
"The paint started fading because of everyday use - but I wasn't using it that much. I haven't gone back to the store yet to get a refund. I'm planning to get a refund if I'm ever near Primark, but I wouldn't go just for this.
"It doesn't really put me off shopping at Primark in the future, as long as I get a refund."
A Primark spokesman said: "We're aware that a small number of bum bag products were sprayed in error. If the customer would like to contact us directly about this, we’d be happy to give her a replacement or refund."
The Walt Disney Company has been contacted for comment.