An off licence operator in Barry has been prosecuted for serving alcohol to under agecustomers. Chiragkumar Patel, who was running Shreeji Stores on Coldbrook Road East when a Trading Standards officer visited over a year ago, was fined more than £2,500 after the Shared Regulatory Service (SRS) brought a case against him.
The Trading Standards officer visited the shop in December 2021 accompanied by 15 and 16-year-old volunteers following complaints from parents. The volunteers approached the counter, where Patel was working, and attempted to buy a box of fruit cider priced at £12.99.
Patel asked how old one of the volunteers was and, on being told 15, explained a person had to be at least 18 to purchase alcohol. He then charged him an additional £1.01 for the cans, which were removed from their box, placed in black bags and handed over outside the shop, where Patel had told the volunteer to wait.
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This came three months after concerns were first raised and Patel had received verbal and written guidance on the sale of alcohol. He had claimed to be the Designated Premises Supervisor (DPS) for the store, a role required by law, but this later turned out to be false.
During interviews and further investigation, it also emerged that Patel had submitted false information to the Vale of Glamorgan Council’s Licensing Department. At Cardiff Magistrates Court, he was fined £640 for selling alcohol to a person under the age of 18, £640 for not having a DPS and £640 for supplying false information.
Patel was also ordered to pay costs of £500 and a victim surcharge of £190 making the total amount payable £2,610. Councillor Ruba Sivagnanam, Vale of Glamorgan Council cabinet member for community engagement, equalities and regulatory services, said: “Rules about alcohol sales are in place for a reason – to protect young people from harm.
“Patel knew the law but wilfully chose to ignore it by allowing people he knew to be under age to purchase alcohol from his shop. He also knowingly operated without a Designated Premises Supervisor and submitted documentation he knew to be false to the Council’s licensing department.
“I would like to thank Trading Standards Officers for the diligent work that has led to this prosecution. This case should send a message to others who flout the law in this way that such behaviour will not be tolerated.”
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