Shop Idol 2023

The hunt for the UK's best phone salesperson has stepped up a notch with the reveal of our Shop Idol 2023: Retail shortlist!

We want to find the people who not only have the product knowledge but can apply that and deliver the best solution for consumers — making them our Shop Idol Salesperson of the Year 2023.

So who has made the shortlist this year?

Our Shop Idol 2023 Retail finallists are...

Ahmer Malik - Vodafone
Amberly Litchfield - O2
Constantin Balan - Three
David Nathan-Marsh - EE
Frederick Gee - EE
Hussain Maroofi - InMotion
Jamie Melville - EE
Jhon Ortega Salazar - Three
Kimberley Court - Vodafone
Kristina Lucinskiene - Three
Laura Toth - Three
Lynn Godney - Three
Matthew Kinsey - Three
Neil Howard - John Lewis
Oliver Cousins - EE
Sam Lance - InMotion
Sandeep Bhalla - Currys
Senel Mehmed - Three
Shah Hussain - SES Stratford
Shane Gomes - Three
Shazad Iqbal - Sky
William Thorburn - VMO2

Each year, hundreds of entrants from every major retailer take part in Shop Idol, facing our esteemed panel of judges to win the top prize. This year, the judging will consist of interviews, challenges to determine product knowledge, customer service skills and of course, sales power!

We have teamed up with Samsung Backstage to help us with the ultimate UK-wide search for the nation’s best mobile salesperson. Courtesy of Samsung, the two 2023 Shop Idol winners will each receive a huge Samsung tech bundle worth over £2,000, plus all finalists will be invited to the Mobile Industry Awards 2023 on September 21st, with all travel and accommodation expenses paid.

If you're a contact centre superstar, entries for that side of the competition are still open now, with the deadline of 6pm on May 26, 2023 - so here's what you need to do...

How it works:

Sign up online here
The top entrants will make it through to the judging stage, where two rounds of judging will take place to decide on the final six
The retail competition includes Mystery Shop
The final six will then face a public vote, and this ranking, combined with the judges scores, will determine the winner
The winner will be announced at the Mobile Industry Awards 2023