A shocking video appears to show a number of children and adults playing on a frozen lake, just days after four boys died during the Solihull lake tragedy.
The footage is captured from a car driving past a frozen lake in Clapham Common, London, yesterday.
It shows at least seven people playing on the ice, some far from shore, as onlookers are seemingly unperturbed by the reckless behaviour.
The people could be seen sliding around on the frozen lake, just days after four young boys died after falling through the ice on a frozen lake in Birmingham.
At Babbs Mill Lake, in Solihull, Birmingham, the country was rocked by a horrific tragedy after four youngsters were out on the lake when they fell in.
Witnesses recounted the harrowing moment they plummeted below the ice and an officer tried to punch their way through the ice to get to them.
Brothers Finlay and Samuel Butler and their cousin Thomas Stewart were pulled from the freezing water and rushed to hospital.
Finlay, who was eight, and 11-year-old Thomas died a short time later.
Ten-year-old Jack Johnson also tragically died and six-year-old Samuel lost his fight for life on Wednesday.
Even in light of this tragedy, a number of Brits still seemed keen to play around on frozen ice, with the video from the capital being far from the only example.
In Sefton Park, Liverpool, a group of people were recorded playing on the ice, seemingly unaware of the danger they were in.
Around 10 people were caught playing on the ice, mostly adults, and when they were warned to get off the ice they reportedly began shouting obscenities at two wardens.
Nick Robinson, 49, captured footage of them on the ice and was horrified by their carelessness.
He said: “All I could think is there's no way these people have not seen the story about those little boys in Solihull and I was astounded.
“One woman went on the ice, and then like lemons, the rest of them followed until there were ten of them on the ice.
"A woman who was jogging past shouted at them to get off the ice, but they didn't listen. They were on the ice for between 15 and 20 minutes and then two wardens came and shouted at them to get off the ice.
“They all started shouting abuse and one of the women, who was in her late 20s to early 30s screamed 'who do you think you're talking to, we're old enough to make our own decisions'.“
Nick added: “When I saw the reporter break down on the TV, that was such a hard hitting moment. Those little boys have presents under the tree that will never be opened now.
"I don't think they [the people on the ice] understand it's not just their lives it would affect if anything happened, it would also be their families."
Sadly this was far from the only case of Brits heading out onto the ice during this cold snap.
In Middlesbrough, at Hemlington Lake, children were spotted walking on the ice yesterday.
They were risking their lives to try and help a dog that had fallen through the ice and it sadly later passed away.
A spokesperson for Cleveland Fire Brigade said: "We have just attended an incident involving a dog that has fallen through the ice on Hemlington Lake. Whilst our crews were in attendance children were seen trying to walk on the ice.
"Frozen ponds and lakes may be very tempting to walk or play on but please stay well away and do not put yourself or anybody else in danger.
"We’d like to encourage our communities and partners to share this message, as well as the StayWise poster.
"In particular to make children aware of the dangers of walking on the ice following the tragic events in Solihull last weekend."