Disney Entertainment Television has unveiled its new Black History Month campaign, and it is set to be a celebration of Black stories and achievements. The campaign, launched under the Giving Flowers initiative, features renowned actress Sheryl Lee Ralph alongside a talented ensemble cast including Chandra Wilson, Glynn Turman, Emayatzy Corinealdi, and Prentice Penny.
In an exclusive first look released by Variety, the video spot captures the essence of the campaign. Ralph, a prominent figure in the entertainment industry, shares a powerful message: 'Flowers never truly die. They are as strong as the stories we tell. You may clip them, but they will grow again. We are forever in bloom.' These words resonate deeply, emphasizing the enduring nature of Black experience and legacy.
The campaign aims to highlight Disney's Black History Month television programming, showcasing a diverse range of captivating shows and documentaries. One standout series is the third season of 'Abbott Elementary,' which premieres on February 7th on ABC and will be available for streaming the next day on Hulu. This comedy series centers around a group of dedicated teachers navigating the challenges of an underfunded Philadelphia public school.
Another compelling offering is the two-episode premiere of 'Genius: MLK/X' on National Geographic, airing on February 1st, with a special simulcast on ABC. This thought-provoking series explores the lives and legacies of Martin Luther King Jr. and Malcolm X. The episodes will be available for streaming the following day on Disney+ and Hulu, ensuring easy accessibility for viewers.
For those seeking a deeper understanding of Black history and culture, the Soul of a Nation docu-special titled 'X/onerated: The Murder of Malcolm X and 55 Years to Justice' will air on ABC News and Hulu on February 1st. This powerful documentary examines the murder of Malcolm X and the journey towards justice. The program can be streamed across ABC Owned Television Stations' platforms and Hulu's Black Stories Always hub.
Fans of the WWE will be delighted by 'Love & WWE: Bianca & Montez,' a series that follows the lives of married WWE stars Bianca Belair and Montez Ford. Set to stream on Hulu on February 2nd, this show provides an intimate look into their personal and professional journeys.
As part of Disney's commitment to diverse storytelling, the second season of Marvel's 'Moon Girl and Devil Dinosaur' will be released on the Disney Channel on February 2nd and on Disney+ on February 3rd. This animated series follows the adventures of Lunella Lafayette, a young Black girl with exceptional intellect, and her loyal dinosaur companion.
Delving into the realm of documentary, 'Our America: In the Black' focuses on the endeavors of Darrell Booker, a representative of Microsoft Philanthropies, as he works towards building financial health and wellness within the Black community. Premiering on February 3rd, this enlightening documentary will be available for streaming across ABC Owned Television Stations' platforms and Hulu's Black Stories Always hub.
Expanding its breadth of content, National Geographic presents 'The Space Race' on February 12th. This remarkable series delves into the stories of the first Black pilots, engineers, scientists, and astronauts who played crucial roles in shaping space exploration.
For those seeking a profound cinematic experience, Andscape's new documentary feature 'Sacred Soil: The Piney Woods School Story,' which chronicles the rich history of America's oldest Black boarding schools, will be available for streaming on Hulu from February 23rd.
To further compliment the Black Stories Always campaign on Hulu, a wide selection of captivating shows and films are accessible. FX's 'Snowfall,' Andscape's 'Cypher,' Onyx Collective's 'Reasonable Doubt,' 'The 1619 Project,' 'The Bernie Mac Show,' 'My Wife and Kids,' 'The Wonder Years' (2021), 'Soul Food,' 'Family Matters,' 'Sister, Sister,' 'Black-ish,' and '12 Years A Slave' can all be found on the Black Stories Always hub.
Disney Entertainment Television's Black History Month campaign not only celebrates the rich tapestry of Black stories but also encourages viewers to immerse themselves in diverse narratives. With an array of compelling shows and documentaries, this celebration offers something for everyone. So mark your calendars and get ready to explore the inspiring world of Black storytelling throughout the month of February.
