Online fashion retailer Shein has announced that it will be holding 30 pop-stores across the UK this year. Shoppers will now be able to shop in store, rather than relying on pictures and reviews when purchasing items from Shein online.
Shein is popular amongst fashion fans, as they sell clothes, shoes, accessories and homeware items on a budget. The retailer rivals stores like Primark, PrettyLittleThing, Poundland and New Look.
It has now been confirmed that Shein is coming to the UK with temporary pop-stores taking place in 30 different locations. It comes after successful pop-up shops in cities such as Manchester, Birmingham and Bristol, reports Manchester Evening News.
SHEIN said it remains digital-first, with no plans to open permanent stores.
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It's not yet known where exactly all of the stores will be. Shein is also opening new headquarters in Dublin. Shein's global head of government relations Leonard Lin said: “Ireland’s pro-business environment and great access to talent make it an excellent hub for companies, including Shein, to manage and grow our business in the region.
“Our Dublin office opening marks an important milestone in Shein’s growth in EMEA (Europe/UK, Middle East, Africa) – which is one of our most important markets. We look forward to contributing to the growth of the local economies and to supporting local communities.”
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