Marvel's sitcom-flavoured She-Hulk: Attorney at Law 'broke' Disney Plus on Thursday - and did it so convincingly that frantic fans thought the app had glitched.
The popular show has kept us entertained with its knowingly meta humour since its August launch, but episode nine smashed through that fourth wall in truly spectacular fashion.
The mind-blowing sequence had us all reaching for our remotes - but after a few seconds we realised what was unfolding was all part of the show.
She-Hulk: Attorney at Law follows high-flying solicitor Jennifer Walters, whose life is turned upside down after Bruce Banner's (aka The Hulk) blood transforms her into the 6ft 7in green goddess following a car crash.
The show has proved a hit with fans who lapped up the self-aware humour, which this week ramped up to a whole new level.
Feeling rather angry with the way the finale’s storyline was shaping up, our titular hero opted to do the unthinkable - which was to climb out of her 'window' on Disney Plus to storm the offices of Marvel Studios to demand a better ending for the series.
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Viewers were left baffled when the episode suddenly cut to Disney Plus's Marvel collection screen, with many reaching for the remote thinking they had accidentally pressed something.
Twitter lit up in the minutes after the episode aired.
Jack tweeted: "lmaoooo oh my, I thought my Disney+ was broken but Jen really just left her show to go talk to the writers - this is incredible"
While Vicc posted: "She-Hulk breaking the fourth wall into the Disney+ menu into Disney Studios to talk to Kevin Feige for ruining her show. Best finale after Wandavision".
Who is She-Hulk?
One of the less high-profile Marvel characters, but still a formidable presence, She-Hulk made her debut in 1979's Savage She-Hulk #1, which immediately fleshed out her character with an intriguing origin story.
A skilled lawyer, Jennifer Walters enjoyed a charmed life until one day she gets gunned down by a crime boss pursuing a cruel vendetta against her.
Facing imminent death, her cousin Bruce performs an emergency blood transfusion on her.
Unfortunately - or fortunately, depending on how you look at it – he inadvertently passes some of his dangerous gamma radiation onto her, transforming her into She-Hulk.
Incredibly, in the comics Walters manages to swerve the anger issues synonymous with her cousin, thus enabling her to hold down her day job.
But despite rumours to the contrary, She-Hulk: Attorney at Law opted to show a very different path to her life-altering transformation.
The lawyer instead becomes She-Hulk through accidental contact with the blood of her cousin, Bruce Banner.
In the very first episode the two are involved in a car crash thanks to an unfriendly spacecraft.
As the car tumbles, Bruce’s blood drips into one of Jennifer’s wounds which immediately turns her into the Hulk creature.
*All nine episodes of She-Hulk: Attorney at Law are streaming on Disney Plus.