People in the UK are being given the chance to send free reminder cards to friends for Breast Cancer Awareness month. The cards are designed to encourage people to remind each other to check their breasts for any changes which could signify cancer.
The cheeky range of cards has been developed by Moonpig in collaboration with ITV’s Lorraine, and its Change + Check campaign, whose producer, Helen Addis, was diagnosed with breast cancer in 2018. Free to send throughout October using code FREECHECK, the card range features four fruity designs with a touch of light-hearted humour.
The teams have also put together a helpful pre-written message that can be included at the sender’s discretion. The cheeky four-card range features puns for a light-hearted message with a serious purpose.
Checking for signs of breast cancer is crucial for early detection and ultimately saving lives. It’s estimated that one woman is diagnosed with breast cancer every 10 minutes in the UK, and while much rarer in males, around 350 men are diagnosed with breast cancer each year in the UK.
This is why the cards come with a simple yet effective educational illustration outlining the changes to look out for. The cards also feature a QR code that goes directly to an easy-to-follow guide on how to check for the signs of breast cancer as more than 50% of women say they don’t know the early symptoms of the disease.
Sarah-Jane Porter, Global Design & Licensing Director at Moonpig said: “We’re thrilled to be collaborating with ITV’s Lorraine and its Change + Check campaign to help educate people on the importance of self-checks. We know life can get busy and we all need a little reminder to look after ourselves.
"Cards have the ability to not only connect people, but deliver important and emotional messages, which is why they’re perfect to encourage more women (and men) to check for the early signs and ultimately save lives in the long run.”
Since Change + Check launched in 2019, it has been placing ‘reminder’ stickers in bathrooms and changing facilities across the UK to remind people to check for symptoms of breast cancer. The latest collaboration with Moonpig enables the campaign to drive home this message through the nation’s letterboxes - something which its founder and breast cancer thriver, Helen Addis, understands the importance of.
Helen Addis, breast cancer survivor, Lorraine Producer and founder of the Change + Check campaign, said: “I remember chatting to my friends throughout my 18 months of treatment and was amazed at how many of them didn’t check their boobs. Breast cancer can happen to anybody - men and women, young and old - which is why people need to get to know their bodies better, so they can spot any signs of change.
“I hope recipients of these cards not only check their breasts, but that they then send these cards to their friends and family so we can really get the message out there and ultimately save lives.”
The Change + Check campaign was launched by its ambassador and TV presenter Lorraine Kelly, to further raise awareness for the cause. The cards are available to send on Moonpig’s website here, free of charge.
