In a recent interview, Hawaii Democratic Senator Brian Schatz shared his perspective on the language used by Vice President Kamala Harris and the Democratic Party, emphasizing the importance of connecting with everyday Americans through familiar terminology.
Schatz expressed concern over terms like 'LatinX,' noting that they may be unfamiliar and even off-putting to many individuals, including within the Latino community. He highlighted the need for political figures to communicate in a way that resonates with the general public, avoiding language that could be perceived as overly academic or disconnected from everyday speech.
One specific example Schatz mentioned was Harris' use of the phrase 'center the needs of the working class,' which he suggested might not resonate with a broader audience. He underscored the importance of using language that is accessible and relatable to all Americans, particularly when discussing critical issues such as economic concerns.
Furthermore, Schatz criticized what he referred to as the 'magic words' phenomenon within progressivism, where specific terminology is prioritized over tangible actions. He argued that focusing on performative language rather than substantive change could alienate voters and detract from the party's message.
Regarding the outcome of the recent election, Schatz acknowledged that Harris faced challenges as the incumbent vice president in a 'change election.' He emphasized the need for Democrats to craft messaging that is not only authentic but also maximally appealing to voters, recognizing the importance of language in shaping public perception.
In conclusion, Schatz called for a shift towards using language that is clear, direct, and resonant with the American electorate. He urged the Democratic Party to prioritize communication strategies that prioritize connection and understanding, ultimately aiming to bridge the gap between political rhetoric and public sentiment.