National Democrats’ top Senate super PAC, Senate Majority PAC, is entering the Texas Senate race with a multi-million dollar digital and radio investment. This move marks the super PAC's first involvement in the race after months of refraining from spending. The focus of the campaign will be on reaching targeted voters statewide, with a notable exclusion of TV advertising, which is a departure from traditional political advertising strategies.
The Texas Senate race presents a potential opportunity for Democrats to make gains, although the party has been cautious in investing heavily following Democratic Rep. Beto O’Rourke’s narrow loss to incumbent GOP Sen. Ted Cruz in 2018. Despite initial hesitance from outside groups, Democratic Rep. Colin Allred has been a prolific fundraiser and has significantly outspent Cruz on advertising, with a spending margin of $73 million to $18 million since the beginning of 2024.
Overall, Democrats have outspent Republicans in the race by approximately $85 million to $48 million, with some GOP groups providing support to Cruz. The Democratic Senatorial Campaign Committee has contributed about $11.6 million to a joint buy with Allred. Looking ahead, Republicans are poised to increase their ad spending in the final two weeks, with $7.8 million in remaining ad bookings compared to $1.7 million for Democrats. The landscape may shift as more outside support flows in, and the new spending from Senate Majority PAC is implemented.
As the race intensifies, the dynamics of ad spending and external support are likely to evolve, shaping the narrative and strategies of both parties in the crucial Texas Senate contest.
