It’s Super Bowl time! And that means we’re getting super pumped for … the commercials.
No, seriously! The ads are just as much a part of the experience as the game itself. From the beer ads to Doritos to Pepsi campaigns, we’ve seen it all.
Another yearly big-game tradition? USA TODAY’s Ad Meter will once again measure which Super Bowl commercials are best. Since 1989, we’ve gotten the answer to which ad reigned supreme.
AD METER 2024: Sign up to rate all the commercials from the big game!
So let’s look back at a history of the Ad Meter winners, from 1989 through last year, according to participants who registered and rated every single Super Bowl commercial that’s won.
1
1989: American Express, Saturday Night Live
2
1990: Nike, Announcers and athletes
3
1991: Diet Pepsi, New jingle spreads around the world
4
1992: Nike, Michael Jordan and Bugs Bunny
5
1993: McDonald's, Michael Jordan vs. Larry Bird
6
1994: Pepsi, chimp experiment goes awry
7
1995: Pepsi, Boy gets sucked into Pepsi bottle
8
1996: Pepsi, Coke driver nabs Pepsi
9
1997: Pepsi, Bears dance to Village People tune
10
1998: Pepsi, Flying geese
11
1999: Budweiser, Dalmatians get different jobs
12
2000: Budweiser, Rex the dog recalls worst day
13
2001: Bud Light, Cedric the Entertainer's dream date goes awry
14
2002: Bud Light, Romantic evening goes awry with satin sheets
15
2003: Budweiser, Football-playing Clydesdales turn to zebra referee to review call on replay
16
2004: Bud Light, Owners demonstrate how their dogs fetch Bud Light
17
2005: Bud Light, Pilot jumps out of plane for six-pack
18
2006: Bud Light, A secret fridge stocks Bud Light
19
2007: Budweiser, Crabs worship Bud ice chest
20
2008: Budweiser, Dalmatian trains Clydesdale to make beer wagon team
21
2009: Doritos, Crystal ball sees free Doritos
22
2010: Snickers, Betty White, Abe Vigoda play in a casual football game
23
2011: Bud Light, Dog sitter puts dogs to work and Doritos, Dog’s revenge for Doritos teasing (tie)
24
2012: Doritos, Dog bribes cat owner
25
2013: Budweiser, Horse and trainer reunited
26
2014: Budweiser, Puppy Love
27
2015: Budweiser, Lost Dog
28
2016: Hyundai, First Date
29
2017: Kia, Hero’s Journey
30
2018: Amazon, Alexa Loses Her Voice
31
2019: NFL, The 100-Year Game
32
2020: Jeep, Groundhog Day
33
2021: Rocket Mortgage: Certain Is Better
34
2022: Rocket Mortgage: Anna Kendrick and Barbie
35
2023: Farmer's Dog
Here’s last year’s winner! For more, head over to Ad Meter.
