For the pre-streaming generations, certain popular sitcoms have been so firmly rooted in the cultural ethos as to attract fans people willing to drop big money even decades after the final episode aired.
The split-level Los Angeles home featured in the "Brady Bunch" theme song is commonly called the second most-photographed home in the country after the White House — in 2018, home improvement television channel HGTV bought it for $3.5 million to recreate the studio set and run a new show on restoring the home with some of the original child actors.
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While the three-bedroom and house located on Studio City's Dilling Street was initially chosen to portray a modest family home, both 'Brady Bunch' cult status and California's soaring real estate prices have brought it significant uptick.
'Own A Piece Of Pop Culture' For $5.5M
During the last week of May, HGTV once again placed it on the real estate market for $5.5 million.
In a press release, the Discovery (DISCK)-owned television platform said that it had taken the "new era of 'Brady-mania'" and is now looking for a new owner. Part of the proceeds from the sale will go to charities fighting childhood hunger.
"Own a piece of pop culture history and pay homage to American sitcom television," reads the listing description held by Compass (CMPGF) agent Danny Brown. "From the infamous staircase that anchors the home, to the bright orange formica kitchen counters, to the blue bunk beds and pink twin beds, and let's not forget about the groovy attic."
On the air from 1969 to 1974, "The Brady Bunch" pushed television boundaries by being one of the first shows about a blended family and became an instant classic among viewers. As evidenced by the recent popularity of the "Sure, Jan" meme, the show has also attracted several new generations of fans.
While initially 11222 Dillbert Street was only used for outside takes of the home, it became so famous from the theme song shot that HGTV pumped $1.9 million ik into recreating the studio set that fans loved on the same property — "A Very Brady Renovation" saw cast members like Barry Williams and Maureen McCormick help add an extra 2,000 square feet to the space.
"Standout features in the completed home include the iconic floating staircase, the burnt orange-and-avocado green kitchen, the kids' Jack-n-Jill bathroom and a backyard with a swing set, teeter totter and Tiger's dog house," HGTV said.
Prior to the purchase, the house belonged to the same couple from 1973 to 2018 — they tried, over the years, to draw away crowds and maintain some privacy but eventually resigned themselves to living in a place that was periodically visited by fans of the show.
When the last owner died in 2018, HGTV bought it in an auction that famously left former NSYNC singer Lance Bass outbid.
The Compass listing warns that owning the home may bring with it certain challenges regarding notoriety (several die-hard fans have tried to break in over the years) but definitely does not come with intellectual property rights to the show — this means the owner will not be able to profit off it by giving tours or turning it into a museum.
"There will be no broker caravan or public open houses and no previews allowed," the listing warns.
