Google searches for the term 'electric blanket' have soared in recent times - and much of it is said to be thanks to the current cost of living crisis with many people trying to save money.
Not only has it soared to its highest in five years in October, according to recent data, but it has spiked by 1,205 per cent compared to the average over the past five years.
The soaring interest in electric blankets comes amid a huge increases in energy bills.
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The analysis of Google trends data by insurance experts A-Plan Insurance also reveals that electric blankets have been searched the greatest number of times this year compared to any year since 2004.
According to the company, the spike in interest is said to be explained by people’s need to reduce their energy bills, with people expected to experience “fuel poverty” – spending a large proportion of their income on energy bills.
Why are electric blankets seen as a good alternative for heating your home?
Low cost: Electric blankets have a low purchase cost of under £50 on average; this can be combined with a low running cost. Research has shown that using an electric blanket for one hour a day, every day of the week for a year would cost £10.19.
Targeted heat: Many turn the heating on for their whole home, even when sat in one room. An electric blanket is much more efficient for heating the room you are in, or just yourself, without having to turn the heating on.
Control: Some electric blankets can have a timer, which is a great way to save energy by setting a strict period. They also have a variable temperature setting which can mean you only need to heat it to the temperature that keeps you warm, nothing too extreme.
James Haynes, Branch Manager at A-Plan Insurance, commented on the findings, saying: "The UK has already dealt with skyrocketing bills over the past few months due to inflation and the soaring costs of wholesale oil. Now, we’re having to face the stark reality of the energy price increase in October.
“In our current financial climate, people find themselves watching their smart meters when they turn on an appliance, avoiding turning the heating on altogether or finding alternative ways to heat their homes due to the soaring energy bills.
“According to GOV.UK, the average household in Great Britain will spend £2,500 on their energy bill. Despite the new price cap that went into effect on the 1 st of October, this price is still much higher than in previous years.
“Electric blankets seeing a peak in searches compared to the past five years shows that many Brits are seeking ways to save money before the colder months hit. There are several options to save money. However, purchasing an electric blanket is a quick and hassle-free choice.”
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All data was gathered from Google Trends.
If you use these insights, we would appreciate a link to A-Plan Insurance
