Brits are being invited to send in 'butt ugly' pictures of their dogs in a search for the UK's ugliest pet. Dog owners could win their 'unfortunate pet' a makeover with a before and after photoshoot.
While competition organisers claim "every dog is beautiful in the eyes of their owners", they want to celebrate pets who are visually challenging - and have joked owners of pretty dogs need not apply. A spokesman from the photography company ParrotPrint.com, who is running the competition, said: "Britain is a nation of dog lovers but there are some pets out there with a face only a mother could love.
"We are talking about the pug ugly mutts who are truly difficult to look at. There are some awful-looking dogs out there but we wanted to give all of them the chance to shine.
"If you think your dog is butt ugly then we want to hear from you. The winning mutt will be treated to a professional grooming and a before and after photo session.
"Let's see if we can transform an ugly dog into a beautiful pooch and brighten up its owner's life at the same time."
The company wanted to put its spin on the many TV shows where humans receive an on-screen makeover - but decided to make dogs their focus.
He added: "There are plenty of cute doggies out there across the UK but we don’t want to hear from them. This is a competition for only the most ugly dogs in the land. Forget about the cute dogs we want to see the uncute.
"I am talking about the dogs you’d cross the street to avoid. The mutts who look so ugly their owners feel they have to apologise for owning them.
"We believe we can transform them into something truly beautiful and give their owners a fantastic photoshoot experience too. But it has to be a challenge so pampered pooches need not apply.”
The contest is open for entries now and 12 shortlisted dogs will be announced in December ahead of the selection of an overall winner in the New Year. To apply send a photo of your dog to uglydog@parrotprint.com.
Do you have a dog story to share? Email paige.freshwater@reachplc.com.
