Negotiation skills development consultancy Scotwork has appointed a new chief executive.
Horace McDonald, previously a sales and marketing director at the firm will be tasked with growing the UK business and expanding the capabilities of the team.
Headquartered in Glasgow since 1975, Scotwork now operates in 120 countries from 46 offices.
It uses its data-driven insights and expertise to provide negotiation training and advice to a global portfolio of clients.
McDonald started his career in marketing at Unilever before moving onto a sales role for Superdrug. He then moved onto roles at EMI Records and Virgin Records, before taking a career break to develop a print-on-demand business.
In 2010, McDonald started his first job with a negotiation firm, where he developed a passion for the subject and had success in growing the practice. He then spent three years at a boutique market research company as managing director for Europe, leading a team of more than 50 researchers.
McDonald landed at Scotwork in early 2021 as business development director.
“I’ve had a fantastic couple of years at the firm and look forward to developing and growing the business in this next chapter,“ he commented.
“I am passionate about inspiring businesses and helping people to be more confident in selling and developing commercial relationships, securing the best deals for their business.
“It's a cliche, but every business is only as good as the quality and the passion of its people - providing guidance, empowering them to make choices and being a sounding board to help guide their decision making are the things that I do best.”
Stephen White, chair of Scotwork UK, added: “Horace has an abundance of experience, a strong track record and an unrivalled knowledge of our business, making him an excellent choice to lead our UK operation.
“We have ambitious growth plans and Horace is evidence of our commitment to attract and retain the best talent in the market so we can continue to provide a top-class service to our clients whilst looking to grow our revenue.”
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