A Scottish TikToker has succeeded in getting Lidl to recall their "lumpy" oat milk from their stores a long battle.
Luna campaigned for the retailer to remove the foul-smelling product from their shelves after discovering the less than pleasant milk.
The social media user, known as @lunahtic on TikTok, has received millions of views on her videos after noticing her dairy-free milk wasn't quite as it should be in August of this year - despite the 'use by date' being labeled for 2022.
Thanks to her endless videos and passion for removing the questionable product, Lidl have now recalled all its oat milk with a use-by date in the next year. They also added that fresh batches would be available in stores soon.
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The 23-year-old student monitored the 'Lidl Just Free oat milk' and described it as "lumpy" and "smelly" and showed her followers just how many lumps there were by emptying it into a sieve and putting the alternative milk through the blender.
In the video, she shakes the milk well, as instructed to do before opening, however, lumps are clearly visible before you pour the milk.
She said: "Anyone watching these videos that actually drink oat milk knows that this is not floating oats or caused by not shaking it hard enough...you know that's not right."
To further illustrate her concern, in a three-minute uncut clip, she buys the same Lidl branded oat milk and pours the contents outside the store to show the lumps and that she wasn't editing her videos - and yes, she did clean it up afterward.
After contacting the chain, Lidl sent her £50 in vouchers as a gesture to say the company was taking her concerns seriously, despite the product not being recalled at that point because it was "not a health hazard."
Soon after her local environmental health department began to investigate, the milk was finally recalled.
She said she will spend the voucher on items for a food bank and has even started a GoFundMe for anyone else who would like to donate to her local bank.
A spokesman for Lidl told the BBC: "At Lidl, it is never our intention for a customer to be dissatisfied in any way and we work very closely with our suppliers to ensure that the products in our stores are of the highest possible quality.
"Following customer feedback we have recalled the affected batch and the product will be back in stores very soon."
