A SCOTTISH firm has announced its new branding in a major step to become the largest processing hub for seaweed in the UK.
Seaweed Enterprises Limited has launched its new brand, House of Seaweed, as it aims to raise funds to establish the business as the largest multi-species seaweed processing hub in Britain.
Having already raised more than a third of its £1.6 million investment target, the business plans to produce quality bulk ingredients and help unlock the supply bottleneck of seaweed in Europe.
House of Seaweed's aims include becoming the UK’s first BRCGS-accredited multi-seaweed processor and to be able to handle any seaweed species while supporting its commitments to achieving Net Zero.
The seaweed industry is projected to grow in global market value from £13 billion presently to £23bn by 2029.
The firm believes the Scottish seaweed industry remains untapped and has huge potential if properly invested in.
House of Seaweed's goals are to offer manufacturing services to the wider seaweed industry and selling ingredients to multiple growing industries.
The business also recently won an international award at the Madrid Blue Summit for the best business idea.
Pete Higgins, co-founder and CEO of House of Seaweed, said the company's new identity celebrates who they are and the positive impact they hope to have on the industry.
He said: “We are thrilled to unveil House of Seaweed, a name that embodies our commitment to excellence, sustainability, and innovation.
“Our new identity reflects and celebrates the brilliance of the raw material we work with and tells the story of who we are, what we do, and the future impact we hope to have on this blue planet.
“We are driven by the environmental and societal impact we can make through our hero ingredient, together as a team alongside our partners, suppliers and customers.”
Co-founder and brand marketing director Clare Dean added: “We’ve worked hard to launch House of Seaweed around the incredible resource we are building our business upon.
“We have further exciting brands and product launches in the pipeline and are looking forward to working with our seaweed harvesters from Alba Mari in Fife, as well as the growing number of fantastic farmers on Scotland’s West coast and beyond, to bring best in class, sustainable and innovative products to several markets keen to exploit local European supply.”
