There is no disruption expected to this season's Viaplay Cup TV schedule, it can be revealed.
Herald & Times Sport understands that the SPFL anticipates zero changes to the 2023/24 League Cup campaign, meaning that the football governing body expects the matches to be shown as planned.
The company is the main sponsor of the Scottish League Cup and exclusively holds the rights to broadcast matches live on TV.
Sources within the game say they're waiting on further developments regarding Viaplay's stance on their new strategic plan.
In a statement released this morning, it emerged that the Nordic broadcasters would be carrying out cost-cutting measures which would see around a quarter of its staff laid off.
Within the update from CEO Jorgen Madsen Lindemann, coverage of British sports was an obvious omission. It stated that the channel's focus will be to focus 'on our core Nordic, Netherlands, and Viaplay Select operations (which make available a wide range of Viaplay series, films, and documentaries through partners around the world)'.
And while there are doubts about the future of Viaplay's intentions to showcase British sport, including Scottish football, it's understood there is no immediate threat to this change.
Both the SPFL and Scottish FA are relaxed about the situation, with all regular payments up-to-date.
Motherwell vs Queen's Park will be shown on Viaplay this Saturday as planned, as will all of the other Viaplay Cup games.
Viaplay also has a deal until 2028 to broadcast the Scotland national team's international matches. It's unknown at this point if there will be any impending changes to such commitments. UEFA directly sells the rights to each nation's television deals.
With regards to the Scottish Cup, IMG is in charge of selling those rights.
Lindemann's statement in full reads: "We are today announcing a new strategy and plan, which includes, but is not limited to, focusing on our core Nordic, Netherlands and Viaplay Select operations (which make available a wide range of Viaplay series, films and documentaries through partners around the world); implementing a new operational model; downsizing, partnering or exiting our other international markets; rightsizing and pricing our product offering in the Nordics; undertaking a major cost reduction program; and conducting an immediate strategic review of the entire business to consider all options, including content sublicensing, asset disposals, equity injections or the sale of the whole group.”
